Discover the story of Serengeti® sunglasses, the iconic brand that was born in the USA over three decades ago. Today, it is a globally respected and worldwide distributed brand that is known for its unique combination of advanced eyewear technologies, Americana culture, and a fine sense of aesthetics, design, and creativity.

Serengeti® has over 140 years of R&D experience, making it the most innovative and creative premium eyewear brand in the world. As a market-leading brand, Serengeti® constantly challenges itself to redefine market standards and innovate for its customers.