Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. At the beginning of 2015, Gucci embarked on the next chapter in its history, under the creative direction of Alessandro Michele, with the introduction of a new contemporary vision, which is re-establishing its reputation as one of the world's most influential luxury fashion brands. Eclectic, romantic, and above all contemporary, Gucci is currently inventing a wholly modern approach to fashion and thereby redefining luxury for the 21st century.