Rock this summer with Prada shades

Eyewear collections have become one of the most successful business lines for many luxury brands. Among the classic fashion houses, Prada stands out with designs that provide just the right amount of edge combined with the hallmark humorous touch of all Miuccia’s pieces. Although an increasing number of fashion brands are presenting more daring models, Prada continues to be internationally acclaimed as the leader in flamboyant shades. While not everyone is able to wear such dashing sunglasses with grace, we’re sure you are one of the stylish few who can. Leaving aside the fabulous design of the sunnies, Prada has been able to create a digital image that may well be studied on marketing and communication courses. The Italian brand’s relationship with art and illustration is much more than a selling tool: it is the proof of a strong commitment to creation and creativity, a commitment that has its roots in the artistic personality of the company’s founder. The latest example of this unique approach is The Raw, an online campaign that includes a microsite and several videos in which six fashion illustrators share their particular vision of the sunglasses collection of the same name. We will write more about this project in a few weeks, but for the moment, enjoy the groovy selection of Prada’s sunnies we’ve prepared for you. When a brand’s essence is so inherently bound to art, the firm’s products cannot be anything but artistic works of fashion!