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"WE DON'T SEE THINGS AS THEY ARE, WE SEE THEM AS WE ARE"
Pursuing a passion for design, photography, performance and style have shared since grade school, co-funders Jeff Solorio and John Juniper launched their first collection of Dita frames in 1995.
They consider the eyewear being the most prominent and memorable of all fashion accessories. Feeling unsatisfied with the uninspired, low quality offerings from the day’s leading designers and fashion houses, John and Jeff founded DITA in Los Angeles in 1995 with the mission to create innovative, high-quality crafted eyewear with a totally unique look and feel.
From the beginning, international acclaim has greeted each new Dita collection and they have become one of the most influential sunglasses designers. And the brand celebrates every decade by launching a limited edition model: Decade-One in 2005 and Decade –Two in 2015.
DITA EYEWEAR: LOOK, FIT AND FEEL
For some DITA it is the innovative combination of timeless elegance and mechanical chic. For others it’s the 4 essential properties of style, quality, fit and feel. And for still others it’s the custom acetates, luxurious metals and exclusive hardware polished to a brilliant finish.
Whatever your reason, the moto of DITA Eyewear is to do well everything the are involved it. More than just the sum of its parts, DITA is a way of life.
INSPIRED BY GENERATIONS OF ARTISANS AND CRAFTSMEN WHO CAME BEFORE US, WE'VE DEDICATED OUR LIVES TO THE MASTERY OF OUR ART FORM