Smith Optics is one of Safilo Italy own brands. Safilo Group S.p.A. is an Italian company that designs, produces and distributes prescription frames, sunglasses, sports eyewear, ski goggles, ski and cycling helmets under its own five house brands and 22 licensed brands. Safilo Group S.p.A. was founded in 1934 after Guglielmo Tabacchi purchased Italy’s first industrial complex for producing lenses and frames.

Smith products are aimed at a young, trendy generation, an integral part of a freestyle world of seriously cool sports, like snowboarding, freestyle skiing, surfing and mountain biking, while at the same time retaining a strong sense of individuality.

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