Prada Linea Rossa is a masculine eyewear line by Prada, named after the Prada-sponsored sailing team created to participate in the America’s Cup. Two Luna Rossa boats, nicknamed the 'Silver Bullets', have been launched since the foundation of the team in 1999. Miuccia Prada was godmother of both launches.
The America's Cup is the most coveted prize in sailing, a competition that represents the story of mankind confronting the extreme power of nature. Prada Linea Rossa is a tribute to the values of these adventurers: commitment, the relentless pursuit of excellence and a reverence for nature.
Like the wing-sail catamaran, which raced in the final of the Challenger Selection Series of the 34th America’s Cup in 2013, Prada Linea Rossa’s sunglasses are inspired by innovation. The designs are slender, sleek and shiny, featuring technological details and beautifully dynamic lines. Prada Linea Rossa is a brand for sporty yet fashion-conscious men, who look for luxury accessories produced with modern high-tech materials and which offer the best performance.