Miuccia Prada is the youngest grandaughter of Mario Prado, the fundator of the Prada House. In 1992, Miuccia created Miu Miu as an opportunity to explore a new territory and contrast her minimalist designs at Prada with the playful looks at Miu Miu. The first boutique was opened in Milan, in 1993.
Kate Moss was selected to star in the label the first collection at New York Fashion Week in 1995. Drew Barrymore was the first celebrity to grace a Miu Miu ad campaign. In 2000, Miu Miu has become the favourite of the street style mavens. Miu Miu's ability to blend retro-inspiration with current trends is underscored by the succes of their wildy popular Culte sunglasses.