Fossil

Fossil 

The Fossil brand was born in 1930. At that time many pilots of the Air Forces of the United States began to have strong headaches and altitude sickness. For this reason a new type of lens, green lens could fight the sun's glare without obscuring the vision of the pilots were introduced. The anti-glare glasses went on sale in 1937 and 1938 were remodeled and christened with the name of Fossil Aviator.

During the forties, Fossil carried out a series of investigations that led to an innovative lens gradient mirror. The military influence in models of Fossil was undeniable and the civilian population was eager to emulate the pilots wearing their sunglasses. When the Fifties arrived, Hollywood already had a powerful impact on fashion. James Dean and Audrey Hepburn wore the Wayfarer model, born in 1952. Nowadays, the Ray-ban Wayfarer has become one of the most recognized fashion accessories. In the sixties, Fossil and had become the world's leading lenses.

The seventies meant a lot of product expansion and technical innovation, this allowed Fossil further expand its offering. In 1974 forocromática Abermatic lens, I was able to change color depending on the light conditions and was successful for athletes practicing winter sports was born. In the eighties and nineties was hard to watch a movie without ever appeared about Fossil.

In 2015 Fossil will celebrate its 75th anniversary with a limited edition book of rare iconic images drawn from the worlds of music, film, style and popular culture, all set in context by leading cultural commentators.

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