Serengeti

Discover the story of Serengeti® sunglasses, the iconic brand that was born in the USA over three decades ago. Today, it is a globally respected and worldwide distributed brand that is known for its unique combination of advanced eyewear technologies, Americana culture, and a fine sense of aesthetics, design, and creativity.

The World’s Most Innovative and Creative Premium Eyewear Brand

Serengeti® has over 140 years of R&D experience, making it the most innovative and creative premium eyewear brand in the world. As a market-leading brand, Serengeti® constantly challenges itself to redefine market standards and innovate for its customers.

Experience the World at Its Most Inspirational

The brand's vision is to allow you to experience the world at its most inspirational. To achieve this, Serengeti® designs, engineers, and crafts its eyewear collection with passion and meticulousness. In every piece of eyewear, they seek perfection, and the devil is in the details, which is where Serengeti® excels.

A Rich History of Eyewear Technology Innovations

Serengeti® has a rich history of eyewear technology innovations. It all began in 1877 when Corning® patented a lens with improved mechanical and thermal durability. In 1912, Corning® developed Borosilicate glass that could withstand sudden temperature changes. In 1964, the first true photochromic borosilicate glass was invented, hailed as one of the most stimulating innovations in the ophthalmic industry.

The Most Technically Advanced Eyewear Available

Serengeti® makes the most technically advanced eyewear available. High-performance photochromic and polarized lenses with Spectral Control® are specifically tailored to care for the eyes of drivers and pilots in ever-changing conditions. The products themselves are crafted from the highest quality materials and styled with an elegance that endures the test of time.

The Most Technologically Advanced Eyewear in the World

Serengeti® sunglasses have always been considered the most technologically advanced eyewear in the world. The brand's polarized lenses have a spectral control selective filter for the light waves, photochromic technology, automatic adjustment to ambient light, ideal for low-light and high brightness, and UV protection thanks to a single lens that blocks 100% UVB and 98.5% UVA, surpassing all standards in force. They also have an anti-reflection coating that prevents retroreflection. The borosilicate glass resists scratching because the chemical hardening provides resistance testing dropping a steel sphere, which is unique to each crystal. The polarization eliminates glare and reduces eye fatigue.

Elegant Frames and Timeless Style

Serengeti® sunglasses are ideal for driving and airline pilots. Besides their spectacular specifications, Serengeti® works with elegant frames and timeless style adapted to a demanding public. The brand has been the choice of famous personalities like Val Kilmer, Peta Wilson, Patrick Dempsey, James Alain Prost, and Denton.

The Most Famous Models

The most famous models are Maestrale, Nuvola, and Bormio. Serengeti® combines all the qualities you look for in your sunglasses: performance, style, protection, and style.