Erdem isn’t the first name that comes to mind when thinking about designers. But if you are really are into fashion, we’re sure you’ll have heard of him. Erdem Moralioglu established his own brand in London in 2005, and has just recently opened a flagship store in the highly exclusive Mayfair borough of the same city. He has won several awards over the years, like the British Fashion Council’s Red Carpet Award (2013) or the British Fashion Council’s Womenswear Designer of the Year Award (2014). Exquisite craftsmanship, stunning prints and high-quality fabrics are the firm’s trademarks. The collections—for women only for the moment—are always delicate but with a bold twist that has made Erdem a go-to brand for the most stylish celebrities. Fashion icons like Diane Kruger, Kate Bosworth, Julianne Moore, Kiera Knightley, Sarah Jessica Parker or Gwyneth Paltrow often choose Erdem for their red carpet appearances. Like any top-notch designer, Erdem had to launch his own sunglasses line, and there was no better partner for that adventure than Linda Farrow. The shades that the two companies create together are edgy and glamorous, capturing the essence of Erdem’s style to perfection. We have a favorite pair: Linda Farrow by Erdem 4, which you can find in various colors at our store (and some offer express shipping). These “playful cat-eye sunglasses”, as Linda Farrow describes them, feature round lenses and a thick acetate frame, along with cat-eye metallic tips. A pair of sunnies that will make you look jazzy, classy and unique.

Linda Farrow By Erdem 4

Color: Light Pink Acetate W/ Gold Metal Sun (C3)


Color: Black Acetate W/ Gold Metal Sun (C1)