The Serengeti® story is one that showcases the importance of innovation, dedication, and an unwavering commitment to excellence. Born in the U.S.A, Serengeti® has become a globally respected and distributed eyewear brand that combines advanced technology, a sense of Americana culture, and exceptional design to create premium eyewear.

A Legacy of Innovation: More than 140 Years of R&D

With over 140 years of research and development, Serengeti® has rightfully earned its place as the world's most innovative and creative premium eyewear brand. This market-leading brand constantly challenges itself to redefine industry standards and innovate.

A Vision to Inspire: Experiencing the World at Its Most Inspirational

Serengeti®'s vision is to allow wearers to experience the world at its most inspirational, and to achieve this, every piece of eyewear is designed, engineered, and crafted with passion and meticulousness. Serengeti® never settles for approximation - the brand is totally authentic, inspiring confidence in all its wearers.

Game-Changing Innovations: The Birth of Photochromic and Spectral Control® Technologies

One of the key moments in Serengeti®'s history occurred in 1982, with the creation of Serengeti®'s exclusive combination of Photochromic and Spectral Control® technologies in one lens. This was a game-changer for the eyewear industry, setting Serengeti® apart as a true innovator.

Drivers® Lens: Paving the Way for Serious Eye Care

In 1985, Serengeti® introduced the Drivers® lens, which was heralded as the most important new sunglass in decades. This innovation paved the way for eyewear as serious eye care, setting the stage for Serengeti® to become the trusted brand it is today.

Award-Winning Innovations: Recognized for Excellence

Fortune Magazine rewarded Serengeti® eyewear in 1988, naming it one of the 100 Products That America Makes Best. This recognition was well-deserved and a testament to Serengeti®'s dedication to excellence. Serengeti® continued to innovate, launching the Serengeti® PhD lens in 2009, which won the Silmo d'Or Award for innovation and performance - a first for a sunglass manufacturer. This award solidified Serengeti®'s position as a leader in the eyewear industry.

Continued Commitment to Innovation: The Launch of Serengeti® Sport

In 2020, Serengeti® launched Serengeti® Sport, showcasing the brand's continued commitment to innovation and creating exceptional eyewear.

In Conclusion

The story of Serengeti® is one of perseverance, innovation, and a commitment to excellence. With over 140 years of research and development, Serengeti® has become a globally respected and distributed eyewear brand that combines advanced technology, a sense of Americana culture, and exceptional design to create premium eyewear that allows wearers to experience the world at its most inspirational.