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The story of DITA Eyewear started in 1995 and it is really the story of life long friends, Jeff Solorio and John Juniper, the driving forces behind Dita's designs. Nowadays, DITA sunglasses are [...]

Do you know that DITA Mach Five [Limited edition] history took the beginning a long time ago? For example, ever since the international rise in popularity of single-seat racing in the 1950’s, the [...]

Limited-edition DITA Grandmaster-Six - Only 1,000 pairs

Crystal Vision (CR-39) are top quality lenses made by one of the world's largest lens company

Fashion influencers' DITA Guide for Summer 2017

Inspiring Story of DITA Eyewear

In the last post we talked about the amazing features of the Dita Decade-Two limited edition. Today we want to show you some pictures of real people wearing these shades. There’s no better way to [...]

Dita is celebrating its 20th anniversary and to commemorate this special date, last December the brand released some limited edition sunglasses: Decade-Two. Every ten years, Dita launches a [...]

For the first time ever, Pantone has chosen two colors instead of one to be the “official” tone for next year. Along with Rose Quartz, Serenity is going to be everywhere in 2016. This light blue [...]

Although today Thanksgiving is on our mind rather than Christmas, we’re committed to giving you ideas for your wish list to Santa Claus. To that end, we’ve prepared a selection of sunglasses for [...]