New brand at OnlyLens: G-Star Raw
G-Star Raw is one of the latest additions to the OnlyLens catalogue.
Created in 1989 by Jos Van Tilburg, the Dutch brand has become one of the most admired denim brands in the world thanks to its innovative spirit. It has a very definite philosophy that is present not only in the design of their clothes, but in each of their projects, campaigns and collaborations. Besides a best-selling denim collection, G-Star Raw has a corresponding line of accessories, underwear, shoes, and even furniture. And, as one would expect, they have finally launched their own eyewear collection. A collection that was presented through one of the craziest ad campaigns we’ve seen in the last few years, with rope masks created by Bertjan Pot, a renowned Dutch designer. We are delighted to announce that the collection has recently arrived at OnlyLens.
G-Star Raw sunglasses feature a clean, modern design and continue the brand’s essence of craftsmanship+innovation. The distinctive traits that differentiate this collection from others on the market are:
G-Star Raw has reinterpreted classic aviator goggles using precision-cut flat lenses designed for crystal clear optics. But this functional detail has also become the key to the distinctive look of the brand’s sunglasses.
Both quality and design are equally significant in all G-Star Raw products, so they only use lenses which offer 100% UV protection while anti-reflective coating on the inside combats eye fatigue.
The architectural cut and cutting-edge materials with a street edge that define G-Star Raw apparel have been translated into their eyewear collection. The shape of zipper pulls has inspired the cutout loops in all acetate-framed models and each pair has the model number laser-engraved on the outside of the frame.
Distinctive polished metal hinges have been included on all acetate-framed models to give strength.
Take a peek at some of G-Star Raw edgy models:
G-Star Raw 112S DOUBLE SNIPER
COLOR: BLUE (414)
G-Star Raw 601S FAT TACOMA
COLOR: NAVY (414)
G-Star Raw 604S FAT WILTON
COLOR: GREY (035)
G-Star Raw 611S FAT RETTON
COLOR: CRYSTAL RED (619)