James Franco, the face of Techno Color Sunglasses by Gucci

 In Brands, Celebrities, Our Sunglasses

James Franco is the new face of the Techno Color Sunglasses Gucci campaign. He starred in the spot, where he wears a model of te collection and the model Natalia Bonifacci accompanies him. Franco also gets behind the camera to direct the video’s campaing. The short film took place in the Chateau Marmont hotel and the streets of Los Angeles, where the protagonists live an intense romance.

In the clip, Franco is watching to Bonifacci swimming in a pool and following her through a garden. The couple finally kiss in front of a large Gucci billboard, before driving away in his sports car.

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Techno Color Sunglasses by Gucci. This collection is sleek with a glamorous edge, this techno color capsule collection has a unique minimal design with a cutting-edge mirrored blue lens. The ultra-lightweight construction was first patented in the eighties by safilo group, and has been beautifully reinterpreted for this spring/summer 2014 collection.

Gucci 2245/S and Gucci 4253/S: Both models have a ruthenium thin metal frame with double bridge, the gucci’s logo stamped on the lens and engraved on the temples and a medium size.

Gucci 3675/S: Made of brown acetate treated with “Goffrato”, a special engraving technique. The frames are light golden color with engraved interlocking G and the lenses are turquoise with gray gradient.
Gucci 3680/S: The spectacle frame is made of acetate in blond havana color. The frames are brown with a stirrup detail. The lenses have a brown shade.

Gucci 4255/S: The spectacle frame is made of black acetate. The frames have been hand braided with beige metal and black acetate and are adorned with the gucci’s logo. The lens have a brown shade.
Gucci 4252/S: The thin metallic spectacle frame is made of ruthenium and has a double bridge. The gucci logo is stamped in the lenses and in the frames.

Watch the short film here!


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